INTUNE Drinks - Multi-Platform Brand Campaign

Approach

LightWave was commissioned to lead a full creative direction and production campaign for INTUNE Drinks, aimed at boosting audience engagement and elevating the brand’s presence across social media. Working closely with INTUNE’s marketing team, we developed a multi-platform concept rooted in culture, community energy, and bold visual storytelling — all aligned with the brand’s playful yet sophisticated identity. We handled the entire pipeline: concept development, scripting, art direction, casting, location management, on-set direction, cinematography planning, editorial flow, and final delivery. LightWave led a 20+ person production team, ensuring each asset felt cohesive and unmistakably INTUNE — vibrant, rhythmic, contemporary, and memorable. Across the campaign we created four social-first videos designed for TikTok, Instagram Reels, and paid amplification. Each piece was crafted around shareability, pacing, and micro-storytelling, blending lifestyle, product aesthetic, and attitude. We built an audiovisual style that allowed INTUNE to speak in its own unique voice — cool, confident, and culturally aware. The final suite of assets drove major traction: over 500,000 cross-platform views, 350,000+ views across the four hero ads, and more than 5,000 new followers, contributing directly to an uplift in product sales and brand momentum.